This is Donaldson's first bricks-and-mortar place, building on the sucess of his virtual restaurant brand and delivery-only concept that he began at the end of 2020, which has since grown to 1,000 locations in the US and Europe. His menu of affordable burgers, french fries, desserts, and sodas has proven a popular choice for a new generation of diners.
This isn't the first time Donaldson has taken a foray into food. He also has Feastables chocolate bars, with a signature chocolate bar named after him.
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