In the world of craft beer, few figures have redefined the space as dramatically as Jared Rouben. As the brewmaster and founder of Moody Tongue, he has elevated beer from a casual beverage to a gastronomic experience worthy of a Michelin star. Through his culinary brewing philosophy, Rouben blends the precision of haute cuisine with the artistry of brewing, proving that beer deserves a seat at the fine dining table.
From Kitchen to Brewery: A Culinary Awakening
Rouben’s journey didn’t begin in the brewhouse—it started in the kitchen. Born in Louisville, Kentucky, his early food memories were shaped by fried fish lunches with his grandmother and the curiosity sparked by spotting Franziskaner Hefe-Weiss in his father’s garage fridge. But it wasn’t until Washington University in St. Louis, where he took a food journalism class in his senior year, that he truly found his passion.
That class led him to The Culinary Institute of America (CIA) in New York, where he immersed himself in technique, precision, and ingredient-driven cooking. While studying, he founded the Brew Club, a group dedicated to exploring beer’s role in food. Members experimented with sorbets, barbecue brines, and sauces infused with beer styles from Brooklyn Brewery, Dogfish Head, and Magic Hat. It was during this time that Rouben’s perspective on beer shifted.
“I started to see beer as more of a culinary item,” says Rouben. As he delved deeper into the interconnectedness of beer and food, he realized there was a huge gap. “All these restaurants in NYC had amazing wine lists and even tea lists, but there were only the same five beers on every menu. I was on a mission to really bring beer and food together.”