Play Food From the Future teaches children to eat insects and food waste

It’s a well-known fact that in order to ensure that we will all have enough food to go round with minimal impact on the environment, we will have to change the way we eat.

Consuming food waste and alternative protein sources such as insects may not always see all that palatable, however. The adventurous among us will have no problem plating crickets, but what is needed is for a sea change of the majority of people. New attitudes to breed new habits.

A Swedish advertising agency Forsman & Bodenfors has partnered with the WIN WIN Gothenburg Sustainability Award to create an innovative 3D-printed play form food set which encourages children to think differently about what they eat.

‘Play Food From The Future’ provides children, who might be of the age to play with kitchen and tea sets, instead to play with food that might be on out future plates, such as the ‘Bug Mac’, a burger composed of insect protein and ‘Tasty Waste’ a visually vibrant representation of food waste reimagined like a pine cone and pink donut.

The facts are clear on what needs to be done to change the way we eat. FAO data shows that one-third of food is wasted each year between farm and fork and halving food waste per capita is one of the UN’s sustainable food goals for 2030.

Another imperative is to reduce our dependence on cattle farming for the bulk of our protein consumption and insects have long been touted as an alternative source with a lower environmental impact.

Education of the younger generation is crucial to creating a whole new food scene and with ‘Play Food From The Future’, Forsman & Bodenfors, in partnership with the WIN WIN Gothenburg Sustainability Award, have found a fun and engaging way to bring that message to the children of today, the shoppers of tomorrow.