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The world-renowned Parisian cooking school Le Cordon Bleu is launching a “click-and-Collect” service for its new London café.
The institution of classic French cuisine has announced that it will be opening a new dining hub and teaching complex in April at 85 Fleet Street, the former Reuters building.
The hub will be named CORD and in order to entice busy City workers for lunchtime orders, it will launch an in house app that will allow customers to order and state a time for collection.
Loyal diners will receive discounts through the app and free croissants.
CORD will have a 90-seat dining space in what is the 124-year-old institution’s first London restaurant presence.
André J Cointreau, Le Cordon Bleu president, said guests will experience an “evolving culinary art form”.
Founded in Paris in 1895, Le Cordon Bleu is considered today one of the largest networks of culinary and hospitality schools in the world with more than 35 institutes in 20 countries.
CORD is the institution’s first foray into the London market. The cooking school has long had an educational presence in the city. However, for an institution that represents everything about classic French cuisine, they are approaching the opportunity with a view to modernising. In such a competitive market as the UK capital, every restaurant has to adapt to give themselves an edge and ensure survival. A ‘Click-and-Collect’ service should be a basic requirement for new restaurants in London.
