KA: What was it like in the beginning?
JS: We started off with a different format. We had a tasting menu, à la carte menu, and the bar and we were trying to be something for everybody. We tried to make everyone happy, and not so much myself. But we were an escape, you could come down and hang out with us, let us talk to you. We opened October 6th and then October 16th, my daughter was born, so we had 10 days to train our staff and we jumped in. I had partners in the beginning, but after Covid, we split off because we all had different goals. I wanted Reverie to open, then transition into a tasting menu restaurant. Covid set us back but pushed us in that direction. During Covid, we did burgers and ducks to keep the doors open. It was me and one cook for the longest time. We cooked and packed all the food. I was the delivery driver. And it connected me to the neighborhood. Guests were like, oh yeah, we ordered burgers from you and now we’re sitting here having a completely seafood-based tasting menu, and both are great. That really spoke to me. I’m trashy but classy and that has always been my approach.
KA: But what is up with Georgetown and all these fires? And what happened to Reverie? (For context, the restaurant my husband works in is in Georgetown and was closed for many months due to a fire, and the same has happened to several others in this small neighborhood).
JS: The day that we got the call was August 11th. I left the restaurant and we had a freak electrical fire. It was nothing we had done. I’m still very much f-ed up from that experience. I got there the morning after at 4.30am, and the restaurant was gone, destroyed in a matter of four hours. I lost everything. An outlet in our dishpit sparked and took out the entire restaurant.
We got a star in May that year. I finally thought I would be able to pay myself and pay back some of my investors. I didn’t pay myself during Covid. There was never a moment I had any room to breathe. And yes, this is the third recent fire in Georgetown.
I gave myself a day to mourn and then was like well, I have a family, a staff, I can’t just give up. This is my only thing. I don’t think I ever tried walking away from it. I think some people were surprised that I came back and came back in the same space. But there was never a moment I thought I’m not going to rebuild it.
The day after the fire, I already sketched out Minibar residency and Reverie on the Road dinners all over the world. We had to keep moving. If I lose the momentum I’ll never start back up again.