Just when you thought cookery competitions had exhausted themselves ... along comes a surreal Willy Wonka like TV show starring Heston Blumenthal, in Crazy Delicious.
The new six week TV series, inspired by food porn, features the world's first edible set, three "Food Gods" nestled in clouds and a trio of creative cooks competing for a golden apple.
An enchanted garden sets the scene, where contestants will pluck their ingredients from edible soil, pick edible blossom and sip on a champagne babbling brook under the gaze of the Gods of Food; Heston Blumenthal, US chef Carla Hall and Swedish chef Niklas Ekstedt.
'If someone had told me that one day I'd be working on an edible set, sitting on a cloud and wearing a white suit I'd have said, "Get away",' Heston told the Dail Mail. 'The whole thing is gobsmacking.'
The show has been designed to tug on the national obsession with social media where amateur chefs posting their creations on Instagram will pit their skills against each other to create dishes that are well... crazy delicious, inspiring home chefs to get off the sofa and into the kitchen.
Speaking of the new show on Channel 4 Blumenthal explains: “In Crazy Delicious, we’re asking for dishes that not only taste great but are also visually spectacular, emotionally powerful and nostalgic so it’s incredibly tough! They say fortune favours the brave and to be truly creative requires bravery and a willingness to fail big time. The cooks in Crazy Delicious were certainly fearless. I’ve spent my career trying to perfect these kinds of dishes and I know from experience that creativity and perfection do not always sit comfortably together. I was amazed at how ambitious some of the cooks were. During the judging process, Carla, Niklas and I got to try some spectacular looking dishes that provoked different emotions and memories for each of us, which made making a final decision even more difficult at times!”
Here's the trailer:
Crazy Delicious airs in the UK on Channel 4 on 21 January at 8pm and will be available on Netflix worldwide (excluding UK), in early 2020.