Vito Dicecca
Out back in the lab is where the magic happens. Sadly, when we arrive late and slightly flustered we’ve already missed the cheesemaking for the day, which starts at around 4.30 in the morning, when one of the brothers will head off to pick up the milk from a local farm, and will last until 11, 12. “Next time bro,” says Vito. The space is gleaming steel and still humming warm from the morning’s activity.
All in all the brothers make around 300 cheeses, and have been doing it since they were 14 or 15, with Vito especially not being too keen on school. They travelled the world separately in their late teens and early 20s (they are dancing around 40 now), finding a way to make cheese wherever they went before returning to take on the family business. It’s hard work seven days a week, but it’s a love affair – Vito even proposed to his girlfriend with a heart-shaped Amore Primitivo, minus a ring.
“I never give her any kind of jewellery, I just bring cheese. When my family celebrates birthdays, I bring cheese. I don’t bring anything else,” says the man whose Instagram handle is @cheeseinside. But the early mornings take it out of him, he concedes, so has he ever considered slowing down? No, he says. “My father passed away two years ago and I realised how much he sacrificed. I cannot let it go”.
Part of continuing the legacy and success of the Dicecca name is introducing cheese-obsessed tourists like us to the family’s work. Contact Vito on social media and you can join a tour of the caseificio (‘cheese factory’) before heading to legendary local bakery Di Gesù to pick up focaccia, over which Vito will theatrically split a burrata as Instagram boomerangs are perfected. He’s had visitors from all over the world drop in for the cheese experience.
He’s also planning to launch a more in-depth, all-inclusive food experience, where you can stay in a family house in the nearby Mercadanti forest (where he has also just opened a cheese bar – heavenly, right?) with Vito as your personal guide to the best of the food scene in this part of Puglia – octopus in Bari, his cheese, the near perfect local bread, those kinds of things. It’s also where his goats live. “I just bought 200, I love the milk,” he says. “I do a yogurt and a couple of cheeses like camembert and brie. I’ve become a fan of goats”.