All the best stories begin like this: the discovery of an old book.
When Akash Muralidharan moved back home to Chennai, after spending years abroad studying food design, he began cleaning up his house. Among the bric a brac, he found a lot of stuff belonging to his grandmother, who passed away in 2006. “There were 3 volumes of a cookbook, ‘Cook and See’ [published in 1951 by Meenakshi Ammal]. It was one of my grandmother’s wedding gifts,” says Akash. He got curious and started reading them only to realise something surprising: he couldn’t recognise a lot of the vegetables mentioned. He had some memories of eating some of them as a child, but he wasn’t used to seeing them around in shops and restaurants, let alone eating them recently. “I started talking with my mom, my friends, everyone. Some of them had nostalgic memories. But no one had a clear idea on why those vegetables had disappeared from India.”
The inspiration to do something came to him from a peculiar place: the blog, book and movie Julie&Julia. The girl who cooked a recipe of Julia Child every day for a year inspired Akash to start a campaign on Instagram to remind people of the existence of the forgotten vegetables and raise awareness about their disappearance. He started with a list of 25 vegetables, and set himself the challenge to cook one each day. Slowly, as he proceeded, there were so many friends and Instagram followers from India who reached out with names of vegetables they thought had been forgotten. After the end of the first month, they had the names of 80 vegetables.