Traditional mooncakes are consumed in China and across East Asia to celebrate the Mid-Autumn Festival and are usually made from red bean paste or lotus seed paste inside a pastry often containing yolks from salted duck eggs.
Mooncakes are a traditional gift during the festival, and luxury brands have in the last few years moved into the mooncake gifting space. They are usually given as a high-end offering for business contacts. As a result, the trend has also spawned a black market in counterfeit mooncakes.