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In a list of The Co-op’s shopping trends during lockdown, sales of packet trifle kits have risen by 738% this year, compared with 2019. Other '70s food favourites to spike during the pandemic included tinned fruit, like pineapple rings and mandarins, as well as Spam and packet custard.
Food psychologist Dr Christy Fergusson writes in the report: “During a time when people haven't been able to spend time with family and friends, it's no surprise they have been trying to recreate those feelings of comfort, relaxation and joy through their meals.”
“The taste of food can trigger associative memories so could explain why Brits have been turning to nostalgic desserts such as packet trifle and custard, which may remind them of fond childhood times with family and friends.”
The 70s foods that made a comeback during lockdown in Britain
1. Packet trifle – 738%
2. Tinned pineapple slices – 343%
3. Custard powder – 336%
4. Tinned mandarins – 334%
5. Jelly – 342%
6. Canned ham – 179%
7. Pickled onions – 166%
8. Canned corned beef – 90%
9. Long-life milk – 81%
10. Smash – 59%
