British Michelin-starred chef Tom Kerridge is to open a vegan dining concept called Bad Vegan, in partnership with brand specialist Mark Emms, in north London this spring.
The new plant-based restaurant, which will be located inside two shipping containers at Buck Street Market in Camden, will be largely vegan, while also offering non-vegan items.
Mark Emms, the founder of Bad Vegan, said: “Our principles are simple – we want to encourage people to make small changes to their diet, incorporating more plant-based food." Which, in case you're wondering, is more or less how they define a 'Bad Vegan' on the website: 'someone who is committed to adding more plant-based vegan foods into their diet'.
“We know that a growing number of consumers want to commit to this, but a purely vegan diet isn’t for everyone, so by adding a small amount of non-vegan elements our food retains familiarity whilst being predominantly vegan," explains Emms. On the menu will be a number of 'hero' vegan dishes, like 'Awesome Avocado’, ‘Badass Bacon’ and ‘Butt-Kicking Broccoli' alongside vegan shakes and Camden Town Brewery beers.
Kerridge, best known for owning the UK's only two-Michelin-star pub, the Hand & Flowers in Berkshire, was famous for his hearty meat-centred British cooking until his recent 12-stone weight loss catapulted him into healthier cooking.
Vegan diets and plant power are set to be among the top food trends of 2021, as consumers become more conscious about their food and where it comes from. Looks like Kerridge got the memo.
Watch Kerridge in action at home, as he runs up a lockdown meal of squash and chickpea curry:
