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New Yellow Strawberries Taste Truly Tropical

Journalist

Red, rosé and even white strawberries were so last year. This season we're all about the tropical notes of yellow strawberries: enter new Tropical Bliss, which the producer claims, is "unlike any strawberry you've ever had".

The distinctive-looking light yellow Tropical Bliss strawberry is a far departure from a traditional sweet red berry, instead boasting pineapple and passion fruit notes, according to Driscoll’s, the US company that developed and produces them. Biting into a berry delivers an experience that is “intensely sweet at first, balanced by a refreshing finish,” they say.

How are yellow strawberries produced?

The new variety of berries was created using traditional breeding methods, rather than GMO, according to the berry breeder. Despite the expertise of a dedicated research and development team of agronomists, breeders, sensory analysts, plant pathologists and entomologists, the process takes years. Baby seedlings are developed with the desired characteristics through selection and breeding, and they are then grown on local family farms.

Tropical Bliss strawberries are seasonal and available in the spring and summer, from May through to the start of October.

The company also produces other specialty berries, including a 'rosé' strawberry with peach, floral and pink lemonade notes, and a red 'sweetest batch' strawberry.

Where can I find yellow strawberries?

Visit www.driscolls.com (based mainly in the US) for more information, and to locate participating retailers throughout the summer.

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