Street food challenges the common perception that the best food must be eaten at a restaurant. The British Street Food Awards set out, each year, to determine the very best street food: they wish to recognize the very best among the thousands of street food vendors in UK. Awards are, as is fitting to the business model, easy, cheap and cool. Last year the winner got a food mixer. But that is all in good spirits: because the essence of street food is that it be fast, good and cheap. But there is a new hallmark for street food: hip. Indeed it is becoming more and more valued the one-to-one relationship with the street vendor that is generally well known and loved by everyone in the neighborhood. After all, it’s his food that helps keep corporate offices, schools and government buildings going during the long work hours.