Jamie Oliver is exhibiting British pride ahead of the 2012 Olympics in London. How is the chef doing that? By converting an iconic red telephone booth into a personal hot and cold smoker. Amazing!

The picture surfaced on Instagram, where Jamie encouraged fans to submit food pictures for his upcoming Instagramers exhibition in London. He tells fans ''the theme is 'the joy of food' it could be anything around a great moment in food...a fantastic dish, a drink, your kids first time they tried something!!''

Jamie's phone booth smoker has received nothing but praise on Instragram. Fans are hyped about the photo competition but will they be able to top his creativity?